Shock Value

Halloween is upon us and so I got to thinking about all of the freaks, ghouls, and goblins that will be running around my neighborhood in the days to come.  But the more I thought about it, the less frightened I became.  You see, I don’t need to wait until Halloween to see scary people parading around in weird and outlandish costumes – I can just turn on my TV or direct my computer to check out many of today’s most popular celebrities.

Happy Halloween from W.D. International

I’m not sure why it is exactly, but the outlandish has always drawn attention.  Today it’s Lady Gaga and Adam Lambert. Over the years it has been names like Marilyn Manson, Flavor Flav, Dennis Rodman, and going way back you start seeing names like Boy George, Alice Cooper, and the members of KISS.  What is it that makes them decide to express themselves the way they do?  Is it just the way they choose to express their own unique personality – perhaps.  But I think a great deal of it has to do with them finding a way to stay relevant in the ever changing world of popular culture.  Take Madonna for example.  Here’s a woman who has remained a force in the music industry for nearly 30 years.  How many different looks and sounds has she had?  It seems every album features a new look, new attitude, and a new direction that will command attention by any means necessary.

Staying out front is important in any industry.  In the celebrity world, this can require you to do some things that shock people into paying attention.  But this approach doesn’t work in every industry.  Consider your business, and more specifically your website.  Some people like to change things up on a regular basis – keep the site fresh by changing up the look and feel of the site to stay out front.  This may not be the best thing for you.  Changing your site might give your web presence a great shot in the arm, especially if you haven’t updated in a while.  New features, new technologies, new functionalities all help to make your site and your business stronger.  But like the celebrities, these changes must be carefully thought out and calculated before implemented.

Change for the sake of change might not be wise.  If you move your links around too often might make it difficult for your customers to find them when they need them.  The last thing you want to do is frustrate your visitors when you implement changes to your site.  You may want to try new and innovative ways to drive people to your site, but remember, the tried and true methods became tried and true for a simple reason: they work!

Be willing to make changes, but think them through first, or better yet – partner with the professionals at WD International.  We not only provide you with affordable cPanel hosting and SEO optimization, but our experts can help keep your site fresh but not freaky.

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